Kia: The World's Shortest Test Drive by David&Goliath

Client: Kia
Date: Oct 2019
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The latest creative entry to bear Kia’s new brand positioning Give It Everything, 'The World’s Shortest Test Drive,' illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.

The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever.

In the spot, titled 'The World’s Shortest Test Drive,' KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives.

Credits

Agency:

DAVID&GOLIATH

David Angelo Founder & Chairman

Yumi Prentice President

Mark Koelfgen Executive Creative Director

John O'Hea Group Creative Director/Art Director

Steve Clarke Group Creative Director/Copywriter

Caleb Nyberg Copywriter

Peter Watson Art Director

Paul Albanese Managing Director, Broadcast Production

Natasha Royzina Director, Business Affairs

Amy Santana Associate Business Affairs Manager

Natalie Gomez Senior Communications Planner

Genie Lara Associate Director of Project Management

Paul Stephens Senior Project Manager

Nina Pena Senior Creative Resource Manager

Jeff Moohr Managing Director

Jay Mattingly Account Director

Kylie Lemasters Management Supervisor

Salim Collins Assistant Account Executive

Nick Janner Account Coordinator

Mark McNaul Product Information Manager

Peter Bassett Managing Director, Integrated Production & Technology Services

Justine Kleeman Executive Digital Producer

Genevieve Shah Digital Producer

Sarah Masket Management Supervisor, Digital

Gabriella Mourad Account Executive, Digital

Production Company:

Spinach

Julian Smith Director

Adam Bright Managing Director/Executive Producer

Jonathan Carpio Executive Producer

Stan Sawicki Producer

Julian Smith Director of Photography

Editorial/Post Company:

Spinach

Adam Bright Editor

Jonathan Carpio Executive Producer

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Aflac: Buff Duck by Dagger

Added 13 November 2019
Agency: Dagger
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