Kia: The World's Shortest Test Drive by David&Goliath
- Location:
The latest creative entry to bear Kia’s new brand positioning Give It Everything, 'The World’s Shortest Test Drive,' illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever.
In the spot, titled 'The World’s Shortest Test Drive,' KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives.
Credits
Agency:
DAVID&GOLIATH
David Angelo Founder & Chairman
Yumi Prentice President
Mark Koelfgen Executive Creative Director
John O'Hea Group Creative Director/Art Director
Steve Clarke Group Creative Director/Copywriter
Caleb Nyberg Copywriter
Peter Watson Art Director
Paul Albanese Managing Director, Broadcast Production
Natasha Royzina Director, Business Affairs
Amy Santana Associate Business Affairs Manager
Natalie Gomez Senior Communications Planner
Genie Lara Associate Director of Project Management
Paul Stephens Senior Project Manager
Nina Pena Senior Creative Resource Manager
Jeff Moohr Managing Director
Jay Mattingly Account Director
Kylie Lemasters Management Supervisor
Salim Collins Assistant Account Executive
Nick Janner Account Coordinator
Mark McNaul Product Information Manager
Peter Bassett Managing Director, Integrated Production & Technology Services
Justine Kleeman Executive Digital Producer
Genevieve Shah Digital Producer
Sarah Masket Management Supervisor, Digital
Gabriella Mourad Account Executive, Digital
Production Company:
Spinach
Julian Smith Director
Adam Bright Managing Director/Executive Producer
Jonathan Carpio Executive Producer
Stan Sawicki Producer
Julian Smith Director of Photography
Editorial/Post Company:
Spinach
Adam Bright Editor
Jonathan Carpio Executive Producer
