Kia: advert-body-2 by David&Goliath

After releasing an absurd amount of teaser spots (see here, here, here and here), Kia has finally revealed its 60-second Super Bowl ad that's slated to run in third quarter of the game. Created by David&Goliath, the spot stars an eco-conscious Melissa McCarthy as she tries (and humorously fails) to save the whales, trees and ice caps. The spot plugs the fuel efficiency of the 2017 Niro hybrid crossover.