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Budweiser: For the Fathers Who Stepped Up by David Miami

Client: Budweiser
Date: Jun 2019
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Stepfathers don’t always have it easy. They are coming into a situation where the children may not accept them with open arms. Budweiser, in a Father’s Day film, is celebrating a few of those stepfathers who not only weathered the storm but became true role models to their stepchildren.

Budweiser looks to shine an unexpected light on fatherhood and toast stepfathers that stepped up. The brand created an emotional short film that documents heartfelt stories of three real families as they surprise their dads by officially removing the “step” from their stepfather titles.

It follows the stories of three sets of stepfathers and stepchildren. At the end of each story, the stepchildren present papers and ask their stepfathers to legally adopt them.


AGENCY: DAVID the Agency (Miami)

Spot: For the Father's Who Stepped Up

Client: AB-Inbev: Budweiser US Group ECD: Tony Kalathara

Group Creative Director: Danny Alvarez

Group Creative Director: Jason Wolske

Sr. Art Director: Aaron Willard

Sr. Copywriter: Jaime Villalva

Copywriter: Dan Flora Head of Global Production: Veronica Beach

Producer: Marina Rodrigues

Sr. Business Affairs Manager: Barbara Karalis Director of Strategy: Jon Carlaw

Sr. Planner: Matias Candia

Planner: Anastasia Lara Managing Director, Global COO: Paulo Fogaça

Head of Account Management: Carmen Rodriguez

Account Director: Gabriella Fabbro

Account Supervisor: Monique Beauchamp Estrella

CLIENT: ABInbev – Budweiser US

US Chief Marketing Officer: Marcel Marcondes

Group Vice President, Core & Value: Ricardo Marques

Vice President, Marketing: Monica Rustgi

Senior Brand Director: Madison Pietrowski

Senior Brand Manager, Digital: Marni Hamberg

Senior Media Manager: Erica Biancalana

PRODUCTION: Stept Studios

Director: Dana Romanoff

Executive Producer: Nick Martini

Business Manager: Alex Martini

EP/Head of Production: Laura R. Cushing

Producer: Lendi Slover

Production Coordinator: Anh Phan

Director of Photography: Mack Fisher

1st AC: Loren Hamilton

2nd Camera Operato: Cam Riley

Gaffer: Ryan Oppedisano

Grip:, Jason Rupe

Production Designer: Tim Miller

Sound: Bobby Vonghom

HMU/Styling: Lisa Gardner

DIT: Jack Damon

On Set Assistant Editor: Kristen Garris

Contract Coordinator: Maggie McLandsborough

Good People Casting

EDITORIAL - Stept Studios

Head of Post Production: Connor Scofield

Post Producer: Tamara Treu

Lead Editor: Connor Davis

Assistant Editor: Max Pankow

Assistant Editor: Kristen Garris

Sound Engineer: Eric Crepeau

Colorist: Mark Todd Osborne

MUSIC – Search Party Music

Composed by: Justin D Wright

Executive Producer: Winslow Bright


PR Agency: 3pm Agency

Network: McCann World Group (MWG)

Holding Company: IPG


Media Agency: Dentsu Group (Vizeum)

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