Budweiser: For the Fathers Who Stepped Up by David Miami
- Location:
Stepfathers don’t always have it easy. They are coming into a situation where the children may not accept them with open arms. Budweiser, in a Father’s Day film, is celebrating a few of those stepfathers who not only weathered the storm but became true role models to their stepchildren.
Budweiser looks to shine an unexpected light on fatherhood and toast stepfathers that stepped up. The brand created an emotional short film that documents heartfelt stories of three real families as they surprise their dads by officially removing the “step” from their stepfather titles.
It follows the stories of three sets of stepfathers and stepchildren. At the end of each story, the stepchildren present papers and ask their stepfathers to legally adopt them.
Credits
AGENCY: DAVID the Agency (Miami)
Spot: For the Father's Who Stepped Up
Client: AB-Inbev: Budweiser US Group ECD: Tony Kalathara
Group Creative Director: Danny Alvarez
Group Creative Director: Jason Wolske
Sr. Art Director: Aaron Willard
Sr. Copywriter: Jaime Villalva
Copywriter: Dan Flora Head of Global Production: Veronica Beach
Producer: Marina Rodrigues
Sr. Business Affairs Manager: Barbara Karalis Director of Strategy: Jon Carlaw
Sr. Planner: Matias Candia
Planner: Anastasia Lara Managing Director, Global COO: Paulo Fogaça
Head of Account Management: Carmen Rodriguez
Account Director: Gabriella Fabbro
Account Supervisor: Monique Beauchamp Estrella
CLIENT: ABInbev – Budweiser US
US Chief Marketing Officer: Marcel Marcondes
Group Vice President, Core & Value: Ricardo Marques
Vice President, Marketing: Monica Rustgi
Senior Brand Director: Madison Pietrowski
Senior Brand Manager, Digital: Marni Hamberg
Senior Media Manager: Erica Biancalana
PRODUCTION: Stept Studios
Director: Dana Romanoff
Executive Producer: Nick Martini
Business Manager: Alex Martini
EP/Head of Production: Laura R. Cushing
Producer: Lendi Slover
Production Coordinator: Anh Phan
Director of Photography: Mack Fisher
1st AC: Loren Hamilton
2nd Camera Operato: Cam Riley
Gaffer: Ryan Oppedisano
Grip:, Jason Rupe
Production Designer: Tim Miller
Sound: Bobby Vonghom
HMU/Styling: Lisa Gardner
DIT: Jack Damon
On Set Assistant Editor: Kristen Garris
Contract Coordinator: Maggie McLandsborough
Good People Casting
EDITORIAL - Stept Studios
Head of Post Production: Connor Scofield
Post Producer: Tamara Treu
Lead Editor: Connor Davis
Assistant Editor: Max Pankow
Assistant Editor: Kristen Garris
Sound Engineer: Eric Crepeau
Colorist: Mark Todd Osborne
MUSIC – Search Party Music
Composed by: Justin D Wright
Executive Producer: Winslow Bright
PR AGENCY
PR Agency: 3pm Agency
Network: McCann World Group (MWG)
Holding Company: IPG
MEDIA AGENCY
Media Agency: Dentsu Group (Vizeum)
