The Drum Awards for Social Purpose 2022

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Date: Apr 2022
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To mark the launch of its new plant-based ‘chicken’ nuggets, Burger King has teamed up with creative agency David Madrid to launch ‘Even More Confusing Times.’

In the short spot, viewers meet a wide range of perplexed people dealing with confusing everyday situations. Is an eco-friendly Black Friday purchase good for the planet or a terrible idea? Should you delete that message you sent to your ex? Is Max a dog or a boy’s name? The world just keeps getting more and more baffling, according to the fast-food chain, but in a typically ironic way it has decided to add to the mayhem with a new menu item: “Chicken nuggets that got no chicken... but taste like chicken. Plant-based ‘chicken’ nuggets? Confused.”