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David Buenos Aires has created a video for Argentina's Movimiento Ayuda Cáncer de Mama (MACMA) , which translates to the Breast Cancer Help Movement. The short film "challenges breast censorship when it comes to showing women's breasts to talk about breast cancer prevention" in a funny way by showing man boobs instead to show women how to check for signs of breast cancer.


Executive Creative Director: Joaquin Cubria / Ignacio Ferioli

Copywriter: Juan Peña

Art Director: Ricardo Casal

General Accounts' Director: Emanuel Abeijon

Account Director: Lucila Castellani

Account Executive: Brenda Ranieri

Head of production: Brenda Morrison Fell

Agency's Producer: Felipe Calvino

Production House: LANDIA

Executive Producer: Adrian D’Amario

Producer: Thomas Amoedo

Director of Photography: Nicolas Hardy

Sound Mix: PORTA Estudio

Music: Cluster

Editor: Ana Svarz

Clients: Irene Marcet / Isabel Geraige