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Agency: Cutwater
Client: Peet's
Date: Mar 2016
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In preparation for the 50th anniversary of Peet’s Coffee & Tea, the brand partnered with its agency of record Cutwater to create four short digital films that aim to tell "the story of a brand that started out of true commitment to creating perfect cup of coffee."


Founder/CCO: Chuck McBride

Principal/President: Christian Hughes

Group Account Director: Christian Navarro

Senior Account Manager: Greer Gonerka

Executive Producer: Daniel Tuggle

Associate Content Producer: Kimberly Lewis

Associate Creative Director: Gong Liu

Copywriter: Jay Brockmeier

Copywriter: Sarah Eade Bengard

Art Director: Lauren Mounce

Art Director: Molly Johnson

Head of Strategy: Ilana Bryant

Senior Digital Strategist: Ciaran Rogers

Production Company: Industrial Color

Producer: Lynn Guarino

Producer: John Giminez

Director of Photography: Suzaine Aguirre

Photography: Bill Cahill Photography

Photographer: Bill Cahill

Food Stylist: Lisa Crockatt

Editorial Company: Hustle Co.

Editor: Naomi Goodman

Editorial Company: Misfit Editorial

Executive Producer: Jim Vaughan

Editor: Marissa Rosado

Audio: MSquared Productions

Chief Audio Engineer: Mark Pitchford

Audio Engineer: Phil Lantz

Color: Color A Go-Go

Executive Producer: Kim Salyer

Colorist: Kent Pritchett

Music: Nine Mile Records

Song: Patrick Sweany – “Every Night, Every Day”