American Giant: advert-top-1 by Cutwater
- Location:
San Francisco agency Cutwater has created a digital campaign for clothing company American Giant called 'Thank the Struggle.' In an online film, a voiceover says things like "thank the rock in your shoe, the hills you've had to climb, and the ones who broke your heart" over shots of athletes and other people who are working to overcome obstacles. The video, which is running on Facebook, Instagram & YouTube and ends with the message "Don't Get Comfortable," aims to remind people that life's challenges are what make us who we are.
Credits
CCO, Co-Founder: Chuck McBride
Principal, President: Christian Hughes
ACD, Copywriter: Aaron Sanchez
Copywriter: Ray Connolly
Art Director: Melissa Macarian
Executive Producer: Kimberly Grear
Content Producer: Robbie Wiedie
Account Director: Sophie de Schepper
PRODUCTION & POST HOUSE: The Cabinet
DIRECTOR/EDITOR: Doug Cox
Exec Producer: Jim Vaugh
STUDIO: ONE UNION RECORDING & CRC RECORDING
Joaby
Final VO – with CRC
Final Record of VO + Mix Engineer: Matt Wood (One Union)
VOICE OVER: Malcom London (Rapper/Poet)
COLOR GRADE: Chris Martin
The Mission Film & Video
CONFORM: The Cabinet
Flame: Mark
RECORDING STUDIO: CRC Recording Chicago
