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Formica: Find Your Perfect by Curiosity

Agency: Curiosity
Client: Formica
Date: Apr 2020
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For decades, Formica has been the world-renowned leader in surfacing solutions. But with increased pressure from other surfacing providers, Formica needed a way to stay fresh with the next generation of decision-makers. The ultimate challenge? Getting designers and DIY-ers to choose Formica surfaces for their projects. To convince them, Formica needed designers and homeowners to see themselves in a Formica space.

Formica has two audiences: interior designers and homeowners. To authentically reach both audiences, we needed to determine where their behaviors overlapped. Home improvement trends show that 75% of the audience wants their personalities to be expressed in their living spaces, and 44% are overwhelmed by all of the choices. These insights influenced the development of 'Find Your Perfect,' a campaign that brings the audience's vision to life with surfaces that reflect their personal style.

For both audiences, the 'Find Your Perfect' campaign positions Formica laminate as the perfect balance of form and function for any space. This campaign goes beyond the industry norms to show the other side of an interior design story: the person who designed the space.

Credits

Agency: Curiosity

Brand: Formica