The Australian Red Cross Blood Service is encouraging the partners of pregnant women to show their support by giving blood.
The ‘She Gives Birth, You Give Blood’ campaign, aims to generate awareness of the need for regular blood donors by shining a light on the one in five women who will need a blood transfusion during their pregnancy.
The initiative aims to give partners a bigger role during pregnancy by encouraging them to give blood each trimester as a way to show support.
The campaign was created by Cummins & Partners and is running across digital channels.
Client: The Australian Red Cross Blood Service
Marketing Director: Samantha Bartlett
Head Of Integrated Marketing Communications: Jude Leon
Campaign Specialist: Rebecca Munns
Social Media Lead: Jess van Coppenhagen
Agency: Cummins & Partners
Chief Creative Officer: Sean Cummins
Associate Creative Director: Adam Slater
Creative Director: Doogie Chapman
Senior Art Director: Connor Beaver
Senior Art Director: Cam McMillan
Head of Broadcast Production - Chris Moore
Broadcast Producer - Karley Cameron
Editor: Jesse Richards
Strategy Planner - James Bennett
Senior Integration Director - Sally Kingi
Senior Integration Manager - Kara Brumfit
Head of Connections Strategy - Johnny Corpuz
Connections Strategists: George Groves & Calvin Lyon
Connections Planning Managers: Will Millar
Connections Executive: Monique Gerada
Production Company: Buddy Films
Director: Harry Sanna
DOP: Jordan Maddocks
Producer: Mandy Payne
Colourist: Martin Greer
Sound: Risk Sound