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Tom Corbett
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The Australian Red Cross Blood Service : She Gives Birth, You Give Blood by Cummins & Partners

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The Australian Red Cross Blood Service is encouraging the partners of pregnant women to show their support by giving blood.

The ‘She Gives Birth, You Give Blood’ campaign, aims to generate awareness of the need for regular blood donors by shining a light on the one in five women who will need a blood transfusion during their pregnancy.

The initiative aims to give partners a bigger role during pregnancy by encouraging them to give blood each trimester as a way to show support.

The campaign was created by Cummins & Partners and is running across digital channels.


Client: The Australian Red Cross Blood Service

Marketing Director: Samantha Bartlett

Head Of Integrated Marketing Communications: Jude Leon

Campaign Specialist: Rebecca Munns

Social Media Lead: Jess van Coppenhagen

Agency: Cummins & Partners

Chief Creative Officer: Sean Cummins

Associate Creative Director: Adam Slater

Creative Director: Doogie Chapman

Senior Art Director: Connor Beaver

Senior Art Director: Cam McMillan

Head of Broadcast Production - Chris Moore

Broadcast Producer - Karley Cameron

Editor: Jesse Richards

Strategy Planner - James Bennett

Senior Integration Director - Sally Kingi

Senior Integration Manager - Kara Brumfit

Head of Connections Strategy - Johnny Corpuz

Connections Strategists: George Groves & Calvin Lyon

Connections Planning Managers: Will Millar

Connections Executive: Monique Gerada

Production Company: Buddy Films

Director: Harry Sanna

DOP: Jordan Maddocks

Producer: Mandy Payne

Colourist: Martin Greer

Sound: Risk Sound

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