Hisense: Live Bold by CSM Sport & Entertainment
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Hisense, the consumer electronics company, has launched its first official campaign with partner club Paris Saint-Germain led by CSM Sport and Entertainment.
The digital and retail campaign sees Paris Saint-Germain players Neymar Jr, Keylor Navas, Ángel Di María, Ander Herrera and Presnel Kimpembe, like they’ve never been seen before - in miniature form.
‘Live Bold’ celebrates Hisense’s uncompromising quality and a focus on the details that are built into every one of the brand’s innovative products, the campaign sees the players demonstrating product features that make the difference to customers’ everyday lives.
Credits
Client: Hisense
Creative Agency: CSM Sport & Entertainment
CSM Client representative: David Slade
Creative director: Gary Brosnan
Copywriter: Gary Brosnan
Art director: Sam Cook
Production: When We Were Kids
Director: William S. Touitou
Photographer: Remi Issaly
Media agency: VCCP
