Hotels.com: advert-body-1 by Crispin Porter Bogusky
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Hotels.com knows that everyone loves a freebie. So they created the Hotels.com Rewards Programme – book 10 nights, get 1 Reward Night. In its latest TV campaign, launched 13 May during ITV’s Britain’s Got Talent, the brand’s Captain Obvious character reminds viewers that, thanks to the Rewards Programme, booking via Hotels.com is, well, more rewarding.
Two spots running over the summer, “Leisure” and “Business”, feature the Captain and fellow hotel guests singing the praises of the Rewards Programme as they dance their way through a rendition of Singin’ in the Rain’s ‘Good Morning’ song (in a creative curveball, in “Business” we see Howard, from the famous all-singing all-dancing high street bank ads, mistakenly pop up).
A third spot airing later in the year shows a voice assistant struggling to understand Captain Obvious’s musical tunes and joyous ‘woo-hoos’ as he celebrates his latest Reward Night (Voice Assistant: ‘OK, Calling Jenny Woo’).
The TV campaign is supported by a collection of shorter formats; Phoney, Notification and Moonwalk that will appear on digital platforms as bumpers, pre-rolls and curtain raisers for online content.
Credits
Dave Buonaguidi - ECD - Crispin Porter + Bogusky London
Graham Storey, Phil Cockrell, David Carr and Martins Millers - Creatives - CP+B
Charles Faircloth - Head of Client Services, CP+B
Tania Delamotte - Account Director, CP+B
Mark Denton - Director
