Cricket Wireless: advert-body-2 by Cricket Wireless

Last year Cricket Wireless released a spot that went viral of WWE superstar and actor John Cena surprising unsuspecting fans at a Cricket Wireless store in Los Angeles. This year they did something even bigger.

Cricket Wireless just released an emotional five-minute video of Cena being surprised by some of his fans after he reads heartwarming thank you notes they have sent him around how he’s helped inspire their lives. What Cena doesn’t know is that those same fans are listening in another room to him reading the thank you notes.

The last thank you note featured is in the form of a video by a child name Tyler Schweer, whose mother had breast cancer. Tyler mentions how John gave Tyler his wristband at a WWE event that shows John’s famous “Never Give Up” phrase. Tyler mentions he gave this wristband to his Mom to help and told her to never give up. Tyler’s mom beat breast cancer. Then, one by one, each fan who was listening enters the room to surprise John and thank their hero.

The spot is running across WWE’s and Cricket Wireless’ global digital and social platforms.