Moonpig has launched its second advert featuring the Moonpigs in all their cute, costumed glory, created by its ad agency Creature.
In the latest instalment, the ad follows a man as he chooses the perfect card for his dad, with the new mascot showing off three new costume changes along the way.
From a golfing pro-Moonpig to an astronaut Moonpig with its nod to the original logo design, they aim to inspire everyone to connect with the people they love, no matter the moment.
The return of the Moonpig in the form of a new, animated little character has already been a resounding success in bringing the card retailer’s brand purpose, creating moments that matter between people every day, to life. So much so that customers have been demanding that the card retailer create cuddly toys of the snuffly mascots.
Chief Creative Officers: Stu Outhwaite-Noel & Ben Middleton
Creative: Megan Egan
Agency Producer: Hanna Davis
Chief Executive Officer: Dan Cullen-Shute
Chief Client Officer: Hanisha Kotecha
Account Director: Sian Richards
Account Manager: Serena Wilkins
Chief Strategy Officer: Andrew Gibson
Clients: Kristof Fahy, Simon Hills, Eleanor Collingwood & Bex Holt
Production Company: Agile
Director: Ben Reed
Producer: Lucy Hayes
DOP: Genia Gubrenko
Editor: Jean-Philippe Blunt
Post Production: Juice / Agile
Sound Engineer: Jamie Thomas
Unit Producer: Stephanie Economides & Semley Wilkinson