The Drum Awards Festival - Official Deadline

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Client: Bahlsen
Date: Apr 2016
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This April, family-owned German biscuit brand Bahlsen is launching a new national TV campaign. The advertisement, centred around its Choco Leibniz biscuits, will run from 18 April until 22 May 2016, across a number of major channels including: ITV, Channel 4, Film4, ITV3 and Sky Living, as well as On Demand.

Shot in a luxurious, timeless, European setting, the advertisement depicts the biscuits’ power of distraction through a murder mystery creative. Using the strapline ‘Choco Leibniz. It’s not just a biscuit. It’s a Bahlsen’, the TV campaign entertainingly brings to life the fact that Bahlsen biscuits are a cut above the rest.

With an overall investment of £5M, including marketing spend, this new advert is set to reach the core Choco Leibniz audience of 36-64-year-old ABC1 adults, hitting 38.3 million in the UK at least once, 25 million of which will see it at least three times. A unique microsite has also been built to support the advert, which mirrors the creative and engages consumers through a ‘who done it’ competition - tasking them to guess the culprit from the advert, with a chance to win a premium weekend away.


Agency: Creature of London

Digital Campaign: Activation