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Dunelm: Dun Your Way by Creature

Agency: Creature
Date: Oct 2021
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British homewares brand Dunelm has released a bright new campaign, ‘Dun Your Way,’ designed to blow away the autumn blues.

The spot, created by ad agency Creature, shows a dystopian vision of colorless suburbia, where families live drab, grey lives. The introduction of a carrier bag bursting with colorful Dunelm furnishings begins a domino effect, leading to a riotous embrace of maximalism, set to Do Your Thing by Basement Jaxx.

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