The Drum Awards for Marketing - Entry Deadline

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Client: WeWork
Date: May 2018
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WeWork has launched its first-ever digital campaign in hopes of clearing up any confusion around what exactly its coworking spaces have to offer.

The campaign consists of a handful of short videos that contrast staid, drab offices with WeWork’s vibrant and trendy spaces. In one spot, a trio of worn out office workers play with paper airlines and throw cramped paper balls into garbage cans to try and beat the afternoon slump. When a paper airline toss leads them through the doors of a WeWork space, they suddenly feel reinvigorated and ready to take on the rest of the day.

According to WeWork, the goal of the campaign is to debunk the "misconception that WeWork is only for startups and freelancers." By showing a variety of office setups and scenarios, the hope is that it will resonate with those who work in the mid-market office sector.


Ryan Howard, creative director

Jesse Ozeri, producer

Zach Antell, editor/ animator

Tony Lowe, editor

Margot Kleinberg, production