INFINITI: advert-body-2 by CP+B
- Location:
Ahhh, the holidays. Family. Friends. Football. Food. And more food. Turning the stretch from Thanksgiving to New Year’s into one giant, blurry, endless, list-toting shopping trip.
While most might not enjoy endless trips to the market to get food and other items, Infiniti owners don't mind taking their autos out time after time, which is the point of the campaign.
Because when it comes to their love of driving and the feeling of empowerment and freedom it provides, Infiniti owners are anything but reasonable. So they’ll fabricate any reason — even the flimsiest white lies — to get back behind the wheel of their Q50 or QX60.
Credits
VP/CHIEF CREATIVE OFFICER: Ralph Watson
VP/EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CD/COPYWRITER: Mark St. Amant
ACD/ART DIRECTOR: Doug Kohnen
COPYWRITER: Martha Murphy (Cranberries)
VP/DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder
INTEGRATED PRODUCER: Autumn Hines
PRODUCTION COMPANY & CITY: MJZ, LA
DIRECTOR: Craig Gillespie
EDITORIAL COMPANY & CITY: Final Cut, LA
EDITOR: Crispin Struthers (Holiday Shopping), Zoe Schack (Long Way Home & Cranberries)
TELECINE COMPANY & CITY: CO3, LA
VISUAL EFFECTS COMPANY & CITY: Eight VFX, LA
MUSIC COMPANY & CITY: JSM Music
SOUND DESIGN CO & CITY: Lime Studio, LA
