Gill Foundation: Beyond I Do by CP+B & Ad Council

Date: Apr 2018
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While progress is being made on equal rights for the LGBT community, there is still a long way to go, as a new anti-discrimination campaign, ‘Beyond I Do,’ demonstrates.

The campaign launching today (April 17) aims to raise awareness about the prevalence of discrimination against lesbian, gay, bisexual and transgender (LGBT) people in the United States, despite the widespread misperception they have basic protections.

The public service campaign from the Ad Council, in partnership with the Gill Foundation, promotes acceptance, empathy and understanding for the millions of LGBT Americans who can still be kicked out of their homes, fired from their jobs or denied services because of their sexual orientation or gender identity.

Created by ad agency CP+B with research and strategy from Redscout, the ‘Beyond I Do’ campaign confronts the common misconception that LGBT people received full equality along when federal law made it legal to marry in all 50 states.

The campaign highlights real Americans who have faced discrimination, and it will also document many stories of Americans who have faced discrimination across the country, along with facts about discrimination, at BeyondIDo.org. They speak for the 55% and growing number of LGBT people who have reported being discriminated against due to their sexual orientation or gender identity, according to Glaad’s Accelerating Acceptance 2018 study. And while public opinion research shows 79% of non-LGBT Americans support equality for LGBT people, 80% still believe it’s illegal under federal law to fire, evict or refuse service to someone because they are LGBT. In reality, 31 states lack comprehensive protections and allow these acts of discrimination against LGBT Americans.

Credits

AGENCY: CP+B

GLOBAL CHIEF CREATIVE OFFICER: Linus Karlsson

CREATIVE DIRECTOR: Quinn Katherman

CREATIVE DIRECTOR: Lauren Perlow

ASSOCIATE CREATIVE DIRECTOR: Aaron Fisher

ASSOCIATE CREATIVE DIRECTOR: Robyn Tenenbaum

SR. COPYWRITER: Sarah Mosseller

ART DIRECTOR: Rachel Leathers

VP DIRECTOR OF CONTENT PRODUCTION: Sloan Schroeder

VP EXECUTIVE PRODUCER: Jesse Jones

PRODUCER: Jake Burnett

JR. PRODUCER: Mimi McCormick

VP GROUP ACCOUNT DIRECTOR: Joselyn Bickford

MANAGEMENT SUPERVISOR: Tara Delaney

CONTENT MANAGERS: Ilyssa Schwartz, Brad George

ASSOCIATE DIRECTOR OF AGENCY COMMUNICATIONS: David Whitney

BUSINESS MANAGER: Cristina Fajardo

VP GROUP DIRECTOR STRATEGY: Kaylin Goldstein

ASSOCIATE STRATEGY DIRECTOR: Dominic Hanley

VP DIRECTOR OF INTEGRATED COMMUNICATION: Jennifer Bollman

MEDIA SUPERVISOR: Zach Garbiso

PRODUCTION COMPANY & CITY: Stink Studios - New York, NY

DIRECTOR OF PHOTOGRAPHY: Jan Reichle

EXECUTIVE PRODUCER (PRODUCTION CO): Jen Nichols Armstrong

SENIOR PRODUCER: Lauren Saunders

RESEARCH AND STRATEGY & CITY: Redscout - New York, NY

HEAD OF STRATEGY: Alex Cripe

SENIOR STRATEGIST: Ted Makarewicz

STRATEGIST: Greg Reiner

TELECINE COMPANY & CITY: A52 - Santa Monica, CA

COLORIST: Paul Yacono

SENIOR COLOR PRODUCER: Jenny Bright

EDITORIAL COMPANY & CITY: Rock, Paper, Scissors – Santa Monica, CA & Ming Studios – Boulder, CO

EDITOR: David Brodie (RPS)

ASSISTANT EDITOR: James Bedford (Ming), Patrick Tuck (RPS)

PRODUCERS: Kate Swenson (Ming), Shada Shariatzadeh (RPS)

EXECUTIVE PRODUCERS: Lennon Barnica (Ming), Dina Ciccotello (RPS)

MIX AND SOUND DESIGN COMPANY & CITY: Lime Studios - Santa Monica, CA

EXECUTIVE PRODUCER//CD: Susie Boyajan

ENGINEER: Matt Miller

ASSISTANT ENGINEER: Lisa Mermelstein

POST PRODUCTION & VFX COMPANY & CITY: A52 - Santa Monica, CA

VFX SUPERVISOR/LEAD FLAME: Brendan Crockett, Kevin Stokes

PRODUCER: Drew Rissman

WEBSITE/SITE CONTENT PRODUCTION COMPANY & CITY: Stink Studios - New York, NY

CONTENT AUDIO MIXING COMPANY & CITY: MR. Bronx - New York, NY

SOUND DESIGNER: Eric Hoffman

EXECUTIVE PRODUCER: Molly Burke

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