Sound Food Uprising: What the F...ood? by Copacino+Fujikado

A new social video campaign targets viewers in Seattle with the reality of some food choices they think are good for them. This campaign is set to educate the entire Seattle area and direct them to a healthier food future. The Sound Food Uprising initiative, with help from Seattle-based ad agency Copacino+Fujikado, is asking the question – What the F…ood?

Spearheaded by the Beecher’s Foundation, this ten-year campaign brings together companies, communities and organizations to spread the word about the Unholy Trinity – foods that are 1.) overly processed, 2.) heavily sugared, and 3.) additive laden. Effective immediately, the social media campaign, which consists of video content created by Copacino + Fujikado, will begin running on Facebook.

The hard-hitting videos expose: the amount of sugar in sports drinks, the chemicals and dyes in snack foods, and the industrial soy sludge in protein snacks.