The 'Mer-Bros' are back and they’re more sensitive than ever. Gorton’s Seafood is launching a new campaign that will appear on TV nationally beginning today, created in partnership with its AOR Connelly Partners.
The brand has reinvented its famous fish sticks and fillets to taste fresher than ever. Gorton’s is also bringing back the man, the myth, the legend the Gorton’s Fisherman - who first appeared in 1975 - and his muscular Mer-Bro and Poseidon and counterparts to talk about the only seafood they trust in these fun, new TV spots.
The work builds on last year’s 'Trusted By Those Who Know' campaign. The goals of this year’s campaign are to re-establish Gorton’s as the quality leader in the frozen seafood category, grow household penetration and become the preferred choice for consumers.
The integrated campaign will run through April and includes TV, digital, social, media, in-store and PR.
Chief Creative Officer
Creative Director (Art Director)
Associate Creative Director (Copywriter)
Director of Production
Hungry Man, Inc.
Peel & Eat, LLC
Practical Effects Team
Tom Love / Rumblestrip Audio
Editor (of the Behind the Scenes videos)
Directors of Photography (of the Behind the Scenes videos)
Barry Frechette & Ben Stillerman
Senior Brand Manager
VP of Marketing
Director of Consumer Marketing