Gorton's Seafood: Best Selves and Offerings by Connelly Partners
- Location:
The 'Mer-Bros' are back and they’re more sensitive than ever. Gorton’s Seafood is launching a new campaign that will appear on TV nationally beginning today, created in partnership with its AOR Connelly Partners.
The brand has reinvented its famous fish sticks and fillets to taste fresher than ever. Gorton’s is also bringing back the man, the myth, the legend the Gorton’s Fisherman - who first appeared in 1975 - and his muscular Mer-Bro and Poseidon and counterparts to talk about the only seafood they trust in these fun, new TV spots.
The work builds on last year’s 'Trusted By Those Who Know' campaign. The goals of this year’s campaign are to re-establish Gorton’s as the quality leader in the frozen seafood category, grow household penetration and become the preferred choice for consumers.
The integrated campaign will run through April and includes TV, digital, social, media, in-store and PR.
Credits
Chief Creative Officer
Alyssa Toro
Creative Director (Art Director)
Carissa Mak
Associate Creative Director (Copywriter)
Michelle Ellis
Director of Production
Barry Frechette
Broadcast Producer
Lauren Lukacsko
Production Company
Hungry Man, Inc.
Director
Conor Byrne
Producer
Tyler Byrne
Editing House
Peel & Eat, LLC
Editor
Pete Warren
Color
Filipp Kotsishevskiy
Practical Effects Team
Legacy Effects
VFX
Zero VFX
Audio Mix
Tom Love / Rumblestrip Audio
Editor (of the Behind the Scenes videos)
Owen Miller
Directors of Photography (of the Behind the Scenes videos)
Barry Frechette & Ben Stillerman
Account Director
Hillary Williams
Brand Supervisor
Kelley Bolte
Senior Brand Manager
Andrew Velichansky
Gorton's Seafood
VP of Marketing
Chris Hussey
Director of Consumer Marketing
Gavin Kennedy
Marketing Manager
Lina Gearity
