Gorton's Seafood: Best Selves and Offerings by Connelly Partners

Date: Feb 2019
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The 'Mer-Bros' are back and they’re more sensitive than ever. Gorton’s Seafood is launching a new campaign that will appear on TV nationally beginning today, created in partnership with its AOR Connelly Partners.

The brand has reinvented its famous fish sticks and fillets to taste fresher than ever. Gorton’s is also bringing back the man, the myth, the legend the Gorton’s Fisherman - who first appeared in 1975 - and his muscular Mer-Bro and Poseidon and counterparts to talk about the only seafood they trust in these fun, new TV spots.

The work builds on last year’s 'Trusted By Those Who Know' campaign. The goals of this year’s campaign are to re-establish Gorton’s as the quality leader in the frozen seafood category, grow household penetration and become the preferred choice for consumers.

The integrated campaign will run through April and includes TV, digital, social, media, in-store and PR.

Credits

Chief Creative Officer

Alyssa Toro

Creative Director (Art Director)

Carissa Mak

Associate Creative Director (Copywriter)

Michelle Ellis

Director of Production

Barry Frechette

Broadcast Producer

Lauren Lukacsko

Production Company

Hungry Man, Inc.

Director

Conor Byrne

Producer

Tyler Byrne

Editing House

Peel & Eat, LLC

Editor

Pete Warren

Color

Filipp Kotsishevskiy

Practical Effects Team

Legacy Effects

VFX

Zero VFX

Audio Mix

Tom Love / Rumblestrip Audio

Editor (of the Behind the Scenes videos)

Owen Miller

Directors of Photography (of the Behind the Scenes videos)

Barry Frechette & Ben Stillerman

Account Director

Hillary Williams

Brand Supervisor

Kelley Bolte

Senior Brand Manager

Andrew Velichansky

Gorton's Seafood

VP of Marketing

Chris Hussey

Director of Consumer Marketing

Gavin Kennedy

Marketing Manager

Lina Gearity

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