Chevrolet: Camaro Fifty by Commonwealth//McCann
Chevrolet prepared a surprise in style for the fans of Camaro, which celebrates its 50th anniversary with the Camaro Fifty. The brand prepared an activation, which counted with two radical jumps, to celebrate the half-century anniversary of the legendary vehicle.
In the first one, is the car that “blows out” the candle of a giant cake, after jumping at high speed.
In the second test, the Camaro jumps from a moving truck to another moving truck. During this, the 461hp V8 engine roar and the incredible acceleration of zero to 100km/h in 4.2 seconds are highlighted; essential requirements to participate in such a test. The acrobatics originated two films, created by Commonwealth//McCann Brazil and production of Volcano Hotmind.
Product: Camaro 50th
Name of the campaign: Celebration
CCO: Washington Olivetto
Regional Business Lead: Martin Ortells
Creative Directors: Eric Sulzer e Fernando Penteado
Creatives: Flavio Tamashiro, Auguto Meira, Luiz Gimenes & Juan Perafan
Account director: Karol Alberti
Client service: Mariana Baldin, Mariana Zavanella, Laysa Andrietta, Roberta Magalhães, Ana Telles & Vinicius Barra.
Project Manager: Livia Dowding, Isabella Garcia, Gabriela Meira, Grazielle Paim, Nicole Canesin & Gabriela Perrenoud.
Planning: Ricardo Armbrust, Rafael Lavor, Caroline Haddad, Matheus Lacerda & Mariana Soares
Media: Ricardo Armbrust, Camila Moraes, Diogo Dias, Matheus Diegues, Camila Forti, Natalia Santos, Lucas Tatani & Daniel Couto
RTV: Rossana Noceloni, Thais Bonizzi, Luanda Silva & Flávia Lima
Art Buyer: Kathryn Collins
Social Media team: Paula Serio, Paula Horwatitsch & Vitor Zillo
Production house: Volcano Hotmind
Director: Giancarlo Barone
Executive Production: Enzo Barone
Director of photography: JR Junior
Art director: Ana Henriques
Client service: Daniel Chasin
Production Director: Giba Pereira
Fitter: Guilherme Peres
Sound Production: Lucha Libre Audio
Creatives: Paulo Corcione & Equipe Lucha
Production: Paulo Corcione & Equipe Lucha
Locution: Paulo Vasillescu
Client service: Thais Urenha
Client approval: Hermann Mahnke, Federico Wassermann, Daniella Martins, Barbara Wieland, Larissa Menescal & Danilo Feno