What Ella Wants by Colenso BBDO

Date: Feb 2019
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Bank of New Zealand is celebrating the positive things that come from being good with money and saving your pennies.

The latest chapter of the bank’s long-running ‘be good with money’ campaign showcases a father and his daughter and the relatable experience of saying no to children’s requests. The campaign aims to resonate with New Zealand families while demonstrating the positive elements of saving.


Client: Bank of New Zealand

Agency: Colenso BBDO

Production Company: Exit Film