Primo: advert-top-1 by Colenso BBDO
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New Zealand's flavoured milk brand Primo highlights how its not always necessary that teenagers can improve something.
The campaign titled Primo Flavour Labs by Colenso BBDO features two online series showcasing accidental successes, the on-purpose successes, and the complete failures that happened when producing Primo.
The first spot explores what a Noodle Primo would taste like and the second one questions about the possibility of milking a goose.
Credits
Client: Fonterra
Marketing Manager RTD Beverages: Kerry McKenzie
Project Manager RTD Beverages: Debbie Martin
Creative Agency: ColensoBBDO
Creative Group Heads: Beth O’Brien & Thomas Darlow
Art Director: Harry Skelton
Copywriter: Lauren Southon
Business Director: Emily Brockie
Planner: Philip De Muelemeester
Head of Broadcast: Jen Storey
Senior Integrated Producer: Serena Fountain Jones
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