Fonterra: advert-body-1 by Colenso BBDO
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The latest campaign from Primo by Colenso BBDO celebrates the brilliance of young kiwi minds. It’s called Primo Flavour Labs and its goal is to prove that when it comes to flavored milk, we’re willing to try anything.
Primo Flavour Labs is an insight into Primo’s innovation lab. We take a look at the accidental successes, the on-purpose successes, and the complete failures that happen when crafting New Zealand’s yummiest flavoured milk. It launches with a series of online videos showing a few of our own flavor experiments, then invites young New Zealanders to get involved. Their task – to leave no stone unturned in finding the next great Primo flavour. The best entry wins $10k.
The campaign is fronted by two young innovators who set out to answer some of flavoured milk’s biggest questions: What would two-minute Noodle Primo taste like? If the milk is spicy, does it still stop spice? Would Onion Primo make you cry? Does drinking Musical Primo mean you can all of a sudden dance? Can you milk a goose?
Credits
Client: Fonterra
Marketing Manager RTD Beverages: Kerry McKenzie
Project Manager RTD Beverages: Debbie Martin
Creative Agency: ColensoBBDO
Creative Group Heads: Beth O’Brien & Thomas Darlow
Art Director: Harry Skelton
Copywriter: Lauren Southon
Business Director: Emily Brockie
Planner: Philip De Muelemeester
Head of Broadcast: Jen Storey
Senior Integrated Producer: Serena Fountain Jones
