16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz


Speakers to be announced

Sallie Mae rebrand by Co:Collective

Date: May 2019
Your Vote
Overall Rating
Opps, please vote again
6 votes

Student loan and financial services provider, Sallie Mae, has rebranded with a new logo, website and focus on responsible borrowers.

The new brand experience will feature a new Sallie Mae logo that symbolizes customers’ life journeys through flexible, differentiated storylines and a new font in lowercase. The coral dot represents the customer and serves as a starting point for their path, wherever it may take them, and how Sallie Mae can help them on their way, according to the company.

The rebrand is the biggest signal of the new Sallie Mae, one that promotes responsible financing. The campaign promotes being responsible and taking charge of finances. A video shows students being proactive, with a voice-over that states, “Hey Sallie, let’s do this. Let’s follow my dreams…because my dreams won’t wait.” Images promote the new credit cards along with the student and personal loans and savings options.


Agency: Co:Collective

Client: Sallie Mae

Overall Rating
Overall Rating
Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.