The Drum Awards Festival - Extended Deadline

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Agency: & Co. NoA
Client: HK
Date: Jan 2018
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A Danish labour union has declared war on cat videos in a new campaign video for The Katblocker, an extension that blocks cat videos in a browser to help workers overcome the natural urge to procrastinate.

The labour market is under constant development, and the pressure is on all of us to learn and grow. According to a new campaign from Danish union HK, procrastination is the enemy that stands between union members and the next step in their careers. That's why they've now invented the Katblocker to fight the mother of all procrastination: Cat videos.

There's currently about 91.6m, cat videos on YouTube totaling around 3,194,656,867 minutes of cats that can distract us from the next important step in our careers. The Katblocker was launched last week with a comical parody of the traditional TED Talk format, and the video has already earned a lot of nationwide attention with more than 1m views in its first week.


Agency: &Co NoA, Copenhagen, Denmark

Client: HK

Director: Peter Harton

Production Company: Bacon Production

Senior Copywriter: Kristian Eilertsen

Art Directors: Martin Storgaard, Kristoffer Winther & Ole Hoffmann