European Parliament - Choose Your Future by &Co.

From the second we come into this world, we’re in it together. Each of us can leave a mark, but together we can make a real difference. Choose your future.

Leading up to the European elections 23-26 May, Copenhagen-based agency & Co. has launched 'Choose your future,' designed to show that today’s challenges can’t be solved individually or on a national level. However, if Europe stands together, it’s possible to lead the way on issues such as climate control and that the more people vote, the stronger European democracy becomes.

The film, spanning digital and social media, was directed by Frédéric Planchon. It is targeted at 500 million Europeans and the long-form content will be supported by TV, cinema, print and PR activity.

Johan Køhler, partner and copywriter at & Co.: "The biggest act of hope and will to believe in a better future is putting a child into this world, and this is not a political campaign. It’s not about who and what to vote for. It’s about why we vote and, in my mind, we vote because we have to deal with the challenges we face globally, unless we want to leave the coming generations worse off."