Date: Jan 2020
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The fastest growing boutique fitness studio, Club Pilates, is kicking off the decade by launching a new campaign featuring real members and instructors from its studios across North America. The 2020 campaign entitled, 'It Comes from the Core, It Comes From Club Pilates,' emphasizes how Pilates empowers practitioners to conquer everyday life challenges by tapping into one’s internal core strength and power that is cultivated from the practice.

The creative includes a 90-second digital commercial that features a diverse mix of existing Club Pilates instructors and members - from a pregnant mother, business professionals and active seniors - who incorporate Pilates into their holistic wellness journey. The creative ties back to the boutique fitness brand’s overall mission to provide low-impact, full-body workouts for anyone, at any age or fitness level.