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New Zealand Transport Agency is urging people to stop their mates from drunk driving via its latest campaign.

The campaign titled 'Dilemmas' conceptualised by Clemenger BBDO features two friends hilariously discussing who will take them for surfing if they allowed their drunk friend to drive , who they thought in all probability will die due to an accident. They think about lot of other people but realize that none of them would be as good as their friend and ultimately stop him from driving.

The campaign is directed by Steve Ayson and is the first work from new production company 3&7. The campaign will run across TV, cinema and online placements planned.

Credits

Client: NZ Transport Agency

Agency: Clemenger BBDO Wellington

Production Company: 3&7

Media Agency: OMD Wellington