Transport Accident Commission: advert-body-3 by Clemenger BBDO Melbourne
- Location:
Meet Graham. To survive on our roads, you’d need to look something like him.
Part interactive sculpture, part educational tool and ultimately a catalyst for conversation, Graham shows us how the human body would need to change to survive a car crash. Using decades of road safety data, medical research and creativity a trauma surgeon, a road safety engineer and a world-renowned artist reimagined the human form to deliver evolution underpinned by evidence.
Credits
Chief creative officer:George McQueen
Creative chairman: Tom McQueen
Creative director: James McGrath
Art director: Allan Ngo
Copywriter: Ant Keogh
Additional Credits: Agency digital producer: Tom Marley, Raphaela Lee
Creative director: James McGrath
Creative technologist: Stephen de Wolf, Evan Roberts
Digital designer: Steven Nicholson
Director of photography: Jess Ramsey
Full stack developer: Drew Dunlop, Tom Marley, Sam Coates
Music composer: Byron Scullin/ Level Two Music
Photographer: Adrian Lander
TV production producer: Sonia von Bibra
Activation company: Traffik
Production: Finish Post Productions
Account director: Flare Productions / Airbag Co.
Group account director: Kate Joiner
Managing partner: Naomi Gorringe
PR executive: Lee Simpson
Senior planner: Nichola Patterson, Matt Pearce