Singapore National Council of Social Service (NCSS) : advert-body-1 by ClearChannel, WILD & MediaCom
- Location:
Date: Jun 2016
“See The True Me” aims to change the mind set of Singaporeans towards persons with disabilities – recognising them as individuals for their abilities and strengths, enabling them to lead a more fulfilling life.
The interactive outdoor campaign features Wanyi, a young lady who has Down Syndrome, calling out to commuters for a high five. When a high five is given, Wanyi introduces herself via a video. The video leaves a call to action to visit the website to find out more.
Credits
ClearChannel, MediaCom and WILD
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