NTUC Social Enterprises’: advert-body-1 by ClearChannel, OMD & TBWA

Agencies: ClearChannel , OMD , TBWA

Date: Aug 2016

NTUC Social Enterprises, Clear Channel, OMD and TBWA collaborated to turn selected bus shelters across Singapore into yoga stations that reward commuters with healthy snacks.

The campaign features the first ever dispensing machine that is motion activated at a bus shelter. By adding a camera, touchscreen and custom built dispenser on Clear Channel 6-sheet panel, the campaign challenges commuters to strike and hold a yoga pose for 3 seconds. Upon successful attempts, they will be instantly rewarded with a healthy snack made up of nuts and dried fruit.