As protests about the brutality faced by black individuals continue, 56 Black Men and Clear Channel have reignited their effective partnership, to amplify a clear, hard-hitting message across the UK.
“This has been a watershed moment surrounding racism and the black community,” contends Cephas Williams, founder of 56 Black Men - referring to the protests that have erupted in retaliation to the murder of George Floyd while in police custody last week (25 May).
“By creating the ‘Let’s Not Forget’ campaign, I am trying to harness some of this rise in the level of consciousness and awareness and use 56 Black Men as a vehicle to further inform people and usher in the much-needed change. Let’s Not Forget is just the start," Williams says of the simple yet striking campaign.
It works to remind people not to forget about the countless African Americans who have lost their lives unjustly, the campaign names those who did not make it to a hashtag, like #JusticeForFloyd.
Alongside an emotive brand film, 56 Black Men is collaborating for a second time with the out-of-home (OOH) giant Clear Channel and utilizing its network of billboards to hit the message home.
“We have the opportunity and indeed responsibility to use our very public medium to talk about difficult subjects - the things people don't want to get wrong, so often avoid," explains Richard Bon, joint managing director at Clear Channel. "By joining forces with 56 Black Men again and amplifying the ‘Let’s Not Forget’ message, we want to play a positive part in the fight against racism and driving for a more equal world.”