Epson: advert-body-1 by Citizen Films

Epson has commissioned ‘This Is My Truth’, a series of short films that will look through the eyes of some of the world’s top photographers in order to discover how they capture and communicate the truth through their powerful images. The campaign was created by Epson’s European in-house PR team.

The series also includes a short film that focuses on renowned Spanish photographer Isabel Muñoz. Known for her in-depth studies of the human form, Muñoz’s black and white platinum prints have become iconic around the world. In the candid interview, Muñoz shares the creative inspirations and unique stories behind some of her most celebrated works. Taking us behind the scenes at her studio, the photographer reveals the techniques and materials she employs to create her striking works.

Working to a tight schedule, Citizen Films Creative Director, Rollo Hollins, and cinematographer, Shaun Harley Lee, captured all of the footage in a single day at Muñoz’ studio in Madrid. Rollo made the creative decision to shoot the ‘This Is My Truth’ campaign on a mixture of 8mm and 16mm. Explaining the idea behind this approach, Hollins says: “Over and above the obvious link with the photographic process, I wanted to draw the viewer into the subjects’ worlds beyond the expected, and to surprise them with another texture. For me, film feels permanent and lasting - whilst being heavily linked to memory - which hopefully all adds to a sense of truth.”