Roman: advert-body-1 by Circus Maximus
- Location:
A new campaign for men's health startup Roman, titled 'Asking for a Friend,' consists of out-of-home placements as well as TV and radio spots with the goals of driving awareness of Roman as an affordable way to receive treatment for erectile dysfunctioin (ED) and break the stigma around ED by letting men know that they aren’t alone.
The campaign centers on the insight that despite ED affecting up to 52% of men, they are generally ashamed to talk about it even with their doctors, leading to the common alibi that their “friends” are the ones who are curious. Circus Maximus leveraged that refrain with its signature humor, with OOH placements pointing out that “Apparently 0% of men experience erectile dysfunction, but 52% have a “friend” who wants to learn more.”
The TV spots are directed by Saturday Night Live and Funny or Die veteran Mike Bernstein. They subvert traditional video adverts by having the men respond directly to the narrator, giving away who they’re really referring to when they say their “friends” experience ED.
Roman previously worked with Circus Maximus on the brand’s launch campaign titled 'Thinly Veiled Metaphors' that debuted in December 2017.
Credits
Head of Creative: Ryan Kutscher
Creative Director: Scott Linnen
Creative Director: Pat Horn
Copywriter: Erik Poh
Director of Production: Paul Sutton
Associate Producer: Rael Kenny
Head of Account Management: Keith Jackson
Director: Mike Bernstein
Producer: William Cubbon
Prod Supervisor: Kevin Kinskey
DP: Yuki Noguchi
PD: Kendall Long
Editor: Marty Cramer
Colorist: Kinan Chabani
Sound Design: Sean Oakley
Production Company: Alpen Pictures
Exec Producer (Alpen): Christian Heuer
Production Company: Superprime Films
Executive Producer – Colleen O’Donnell
Managing Director – Michelle Ross
