Freedom Brewery: advert-body-2 by CHI & Partners
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CHI&Partners has teamed up with artist Thomas Danthony to create a double-D&AD-pencil-winning suite of limited edition prints for Freedom Brewery, after the agency took a stake in the craft lager brand last December.
The campaign, ‘A Taste of Freedom’, includes four pieces of artwork which aim to drive reappraisal of the Freedom brand – reflecting the quality and sophistication of its multi-award-winning range of craft lagers, and repositioning Freedom as the lager of choice for modern discerning pint choosers.
In a nod to the old world of beer advertising, which saw brands create art for the walls of pubs, CHI&Partners chose to create a series of branded art for Freedom that publicans and beer lovers alike would value and choose to display of their own accord, creating free publicity for the brand.
Credits
Executive creative director: Micky Tudor, Yan Elliott
Creative director: Danny Hunt
Creatives: William Cottam, James Crosby
Head of art: Marc Donaldson
Additional credits: Chief executive officer: Sarah Golding
Visualisers: Rob Swainson and Charlie Townsend
Art buyer: Emma Modler
Business director: Alex Best
Account manager: Sophie Holt
Planners: Oli Feldwick, Paul Martin
Artist: Thomas Danthony
Agent: Handsome Frank
