Agency: Chemistry
Date: Nov 2016
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Lidl Ireland has launched its 2016 Christmas campaign with ‘Homecoming’, a heart-warming TVC that reminds us that it’s the people, not the presents, that are most important at Christmas with the line ‘Share more special moments this Christmas’.

The film sees a grown family come together to recreate Christmas for their father in their old family home. Tucked away in the country, the house has been left to fall into a state of disrepair and, coupled with the death of the their mother, the family are inspired to rally around and bring the old home back to life in time for Christmas. Taking the viewer on a journey, from clearing away the cobwebs to the arrival of the elderly father, it is when the snow starts to fall that Christmas really begins.

Credits

Creative director: Mike Garner

Art director: Hugh O’Connor

Copywriter: Mark Tuthill

Planning director: Sinead Cosgrove

Agency producer: Fiona McGarry

Account team: Dee Gunning, Audrey Farrelly, Emma Spicer

Production company: Antidote

Director: Henry Mason

Producer: Andrew Freedman, Tess Bunworth