Lidl Ireland: advert-body-2 by Chemistry (Dublin)
- Location:
Every trolley tells one hundred stories, which is why Chemistry is turning the lens on the public and getting up close and personal for Lidl’s new full shop campaign, TrolleyCam.
Drawing inspiration from the soaring popularity of reality TV, the global supermarket chain and Irish agency filmed customers as they carried out their weekly full shop, capturing highly-relatable comedic moments that occur between families and friends as they bicker and banter through the aisles.
Shows such as Gogglebox and First Dates prove the public’s insatiable hunger for observing people doing ordinary things, and Lidl’s new campaign taps into this masterfully. Award-winning documentary filmmaker, Ken Wardrop, brings his natural flair for capturing relaxed and relatable interactions.
Credits
Executive creative director: Mike Garner
Deputy creative director: Robert Boyle
Copywriter: Donal O’ Higgins
Additional credits: Client service: Dee Gunning, Audrey Farrelly, Emma Spicer
Planning director: Sinead Cosgrove
Agency producer: Fiona McGarry
Digital strategy: Lynsey Paisley
Production company: Antidote
Director: Ken Wardrop
Executive producer: Andrew Freedman
Production coordinator: Paula Stewart
Lead researcher: Brian Raftery
Cinematographer: Roman Bugovskiy, JJRolfe
Production design: Joe Fallover
Post production: Windmill Lane Studios
Editor: John O’Connor
Assistant editor: Mark Pigott
Colourist: Matt Branton
Flame artist: Ian Jacobs
Graphics: Shayne Murphy
Original, composed by John Hardy "Full Shop"
Copyright title: “Hey Soul Sister”
Writers: Monahan/Bjoerklund/Lind
Rearranged by Sponge Music
Voiceover: Bob Kelly
Recording studio: Number 4 Studios, Dublin
Sound engineer: Mark Henry
