Samsung: Ski Jump in 360° by Cheil Worldwide

Client: Samsung
Date: Feb 2016
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
1 votes

In partnership with the Lillehammer 2016 Winter Youth Olympic Games, as the mobile sponsor of Olympics, Samsung takes ski jumps to the next level with Gear VR in 360 degrees of virtual reality.

The 4D VR experiences will be available to the public during the Lillehammer 2016 Winter Youth Olympic Games from February 11 to February 21 at the Samsung Galaxy Studio (Stortorget) and VR Bus (Stampesletta).

The “Ski Jump VR” campaign, devised by Cheil Worldwide, features a 360-degree VR video taken from the point of view of an expert skier at the Games. Fans can virtually participate in the event by wearing a Samsung Gear VR headset and sitting in a motion chair synched to move in time with the action in the VR video content.

Sensory wind machines are incorporated into the experience to make audience actually feel wind on their faces when they are virtually ski-jumping - taking them to next level of virtual reality.

Credits

Creative Director: England Kwon

Art Director: Oh KyungTaek

Additional Credits: Account Director: Koeun In, Sungho Kim

Agency Producer: Leon Park

Director/Production Co: Ryan Whitehead, IM360

Producer: Graham Curtis, Kelly Matovich

Editor: Steven Anturri

Post Production: IM360

DOP: Graham Craines

Overall Rating
0/5Vote

Frito-Lay: Favourite Things

Added 21 November 2019
Overall Rating
0/5Vote
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.