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Residents in New York City can order just about anything online and get it delivered to their front door, and now that includes a car, thanks to Carvana. The e-commerce platform for buying, financing and selling used cars has now launched as-soon-as-next-day vehicle delivery in the Big Apple.

To celebrate entering its largest market to date, Carvana is maximizing its marketing presence in Manhattan with a one-day integrated campaign today (September 20) to tell New Yorkers about the company’s way of buying a car. Carvana will actually parade its services through New York with a caravan of five signature Carvana car haulers carrying vehicles. Partnering with a production artist, Carvana designed three car-sized takeout bags for NYC-style delivery, emphasizing that you can now order a car online and have it delivered to your doorstep. The parade will cross the Manhattan Bridge from Brooklyn and tour through the city, passing signature areas like SoHo, Columbus Circle, Midtown and Washington Square Park.

Throughout the day, more than 250 digital on-street LinkNYC units will display Carvana advertising along the parade route, as well as a live social feed of those using the campaign hashtag #TheNYCWayToBuyACar. Those who spot the parade are encouraged to snap a photo and post to their social handles using the hashtags #TheNYCWayToBuyACar and #sweepstakes for a chance to win a year of free Postmates (up to $5,000).