Scotiabank: advert-body-2 by Carne Grey Network

Perú is one of the worst-ranked countries with respect to the gender wage gap in South America. The actual wage gap is 27.8%.

To spark a conversation about this topic Scotiabank and Carne Network Grey created a campaign using that same percentage women don't receive, and made it into a discount just for women's day.

Women were encouraged to use their Scotiabank cards at affiliated businesses. The campaign was communicated through digital media, and through affiliated businesses.