Subaru: advert-body-2 by Carmichael Lynch
- Location:
Continuing its tradition of creating popular pet-focused ads, Subaru of America has launched all-new 'Dog Tested. Dog Approved' advertising spots. The four spots showcase the Barkleys, a family of Labrador and Golden Retrievers, who recently helped to launch the all-new Subaru Ascent. In the newest 'Dog Tested. Dog Approved' spots, the Barkleys will take on everything from driving lessons, to the first day of school and even a doggy-run car wash.
The national television spots, created by Carmichael Lynch on behalf of Subaru of America, aired during the 24th annual Screen Actors Guild (SAG) Awards, where Subaru marked its 14th consecutive year as a sponsor of the SAG Awards and the SAG-AFTRA Foundation. The all-new 2019 Subaru Ascent was featured on the red carpet.
The four new national spots will air in 30-second formats on network and cable television broadcasts and be featured in targeted digital and social media promotions. The four 'Dog Tested. Dog Approved' spots feature the Barkleys in scenarios not unlike those that Subaru drivers find themselves in with their own families.
Credits
Client: Subaru of America, Inc.
Senior Vice President, Marketing: Alan Bethke
National Advertising Manager: Brian Cavallucci
Advertising Production Specialist: Michelle Shoultes
Agency: Carmichael Lynch
Chief Creative Officer: Marty Senn
Executive Creative Director: Randy Hughes
Creative Director – Augusto Sola
Creative Director: Brad Harrison
Writer: Michelle Lippman
Art Director: Sam Perry
Head of Production: Joe Grundhoefer
Executive Content Producer: Jon Mielke
Business Manager: Vicki Oachs
Account Management Team: Brad Williams, Paula Weisenbeck, Kendra Komejan
Product Information Supervisor: Robert Ar
Project Manager: Andrea Thelen
Brand Planning: Olivia Luterbach
Media: Betsy Burgeson
Production Company: Skunk US
Director: Brian Lee Hughes
President: Matt Factor
Executive Producer: Shelly Townsend
Line Producer: Geoff McLean
Director of Photography: Jason McCormick
Edit House: Drive Thru
Editor: Mick Uzendoski
Executive Producer: Beth Wilson
Online Artist: Derek Johnson
Telecine: Sean Coleman @ CO3
Audio House: SisterBoss
Audio Mix: Carl White & Micah Johnson
Sound Design: Carl White & Micah Johnson
Music:
Spot / Music Company: Car Wash / Barking Owl
Drop Off / South
Drive Away / HiFi Project
Talent:
On-camera talent: Sera Trimble / Stunt Driver
