Jack Link's: Workin’ Out With Sasquatch by Carmichael Lynch
- Location:
Beef jerky maker Jack Link’s has released a series of ads that feature Minnesota Timberwolves player Karl-Anthony Towns working out alongside the brand’s longtime Sasquatch mascot.
Created by Minneapolis-based Carmichael Lynch, the ads are an extension of Jack Link’s “Workin’ Out With Sasquatch” campaign, which the brand launched last year in an effort to position itself as the go-to protein snack for athletes. Last year’s spots featured NFL stars Odell Beckham Jr. and Clay Matthews.
The latest round of ‘80s-esque ads star Towns as he jumps over a porcupine, deadlifts a log and fights off a swarm of bees. Another features the basketball player explaining whythe socks, moisturizer, “fully grown North American badger” and VHS version of “Workin’ Out With Sasquatch” are all essential parts of his workout routine.
“Building on the success we’ve seen with Workin’ Out With Sasquatch, we’re expanding the integrated campaign as Jack Link’s jerky continues to protein-power the lives of all types of athletes,” said TD Dixon, chief marketing officer at Jack Link’s, in a statement. “Featuring Karl-Anthony Towns alongside Sasquatch was an obvious choice for Jack Link’s. They’re both tall and share the same shoe size, so naturally we knew they’d get along great.”
The ads are slated to run on channels including TNT, Adult Swim and FX as well as YouTube, Hulu and Funny or Die.
Credits
Public Relations: Carmichael Lynch Relate
President, Carmichael Lynch Relate: Julie Batliner
Chief Creative Officer: Marty Senn
Group Creative Director: Josh Leutz
Creative Director: Luke Oeth
Art Director: Samantha Perry
Writer: Michelle Lippman
Account Director, Carmichael Lynch Relate: Alissa Ausan Anderson
Account Supervisor, Carmichael Lynch: Catherine Day
Production Company: Gifted Youth
Director: Fatal Farm
Managing Partner/Executive Producer: Dal Wolf
Head of Production: Anthony Ficalora
Producer: Alistair Walford
Director of Photography: Jeff Powers
Edit House: Drive Thru
Executive Producer: Beth Wilson
Sr. Creative Editor: Mick Uzendoski
Creative Editor: Nick Miller
Online/Flame/VFX: Derek Johnson
Color: Company 3
Telecine/Colorist: Billy Gabor
Producer: Soraia Callison
Music Production Company: JSM Music
CCO: Joel Simon
Executive Producer: Jeff Fiorello
Producer: Norm Felker
Audio Post: SisterBoss
Mixer: Carl White
Executive Producer: Annie Sparrows
Producer: Laurel Turek
Social Media: Carmichael Lynch/Carmichael Lynch Relate
In-store Promotions: Integer