Date: Nov 2017
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Jack Link’s brought its products and adventurous attitude to life in an immersive retail store in Minneapolis called 'Wild Side'.

Jerky will be available for purchase, but the brand will offer a wide array of other items, including a prehistoric bicycle, apparel, lamps, coozies and more.

Two interesting items are a collection of fine china, where shoppers can choose between picturesque woodland scenes - or maulings - with Sasquatch, and the Sasschál, a lavish outerwear statement piece crafted in partnership with the design duo of Idle Child. This one-of-a-kind garment was inspired by Sasquatch’s luxurious fur, making it a cozy and fashionable winter accessory that both enhances and confuses the body shape. Additional features include a man-beast-inspired hood, faux pant legs and vintage fang buttons. The Sasschál has a $5,000 price tag.

Credits

Agency: Carmichael Lynch

Client: Jack Link's