The Drum Awards for Marketing - Extended Entry Deadline

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Client: Carhartt
Date: May 2017
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For Mother's Day, workwear brand Carhartt has created a spot that celebrates modern day "Rosie the Riveters." Created in-house, the spot - which features real women who are farmers, welders, bakers, mechanics, builders, teachers, and mothers - will air nationally on channels including HGTV, the DIY Network and USA through May 14.


Creative Director: Brian Bennett

Art Directors: Ron Harper, Travis Yarrington

Copywriters: Brian Bennett, Dan Catterson

Producers: Chris Robinson, Matt Cleary, Tye Alexander, Brian Andrew Mendoza

Production Company: Pride of Gypsies

Director: Brian Andrew Mendoza

Director of Photography: Thomas Scott Statton

Editor: Brian Andrew Mendoza