Carhartt: All Hail the Carhartt Woman by Carhartt Creative Department

For Mother's Day, workwear brand Carhartt has created a spot that celebrates modern day "Rosie the Riveters." Created in-house, the spot - which features real women who are farmers, welders, bakers, mechanics, builders, teachers, and mothers - will air nationally on channels including HGTV, the DIY Network and USA through May 14.