Campaign Against Living Miserably (CALM): advert-body-1
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Date: Mar 2021
Following one year since the first lockdown was announced on 23 March 2020, a year of missed life events, furloughs and social isolation, CALM (a charity leading a movement against suicide) and comedian and actress Rosie Jones, are calling on the Unicode Consortium to add a new emoji into circulation.
The aim is to help users take the first steps towards telling a friend or loved one that they are struggling with their mental wellbeing or simply ‘feel like crap’, in an easy to use, non-intimidating and accessible way, before things get too overwhelming.
CALM and ambassador Rosie both believe that sometimes to talk about the heavy stuff you need to start with a lighter moment and emojis are the perfect place to start.
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