JD Sports: Welcome to JD Street by Cake

‘King of the Streets’ is JD Sports’ festive 2021 spot and features cameos from stars including Maya Jama, KSI, Jadon Sancho and Trent Alexander-Arnold.

The fully integrated global campaign aims to reflect the authentic role that JD Sports plays in youth culture today.

Creative agency Cake teamed up with production partner Pretty Bird to execute the holiday spot, which is also a celebration of the retailer’s 40th year. With a nod to its Mancunian heritage, the spot premiered during Saturday’s Manchester derby on Sky Sports.