Client: Jaguar
Date: Feb 2016
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José Mourinho has mastered the art of high speed drifting and full throttle ice driving on a 60km frozen lake at Jaguar Land Rover’s extreme testing facility in Arjeplog, Sweden.

The sporting icon was testing a high performance Jaguar F-PACE S as part of an extreme driver training experience just 40 miles from the Arctic Circle.

In temperatures as low as -30˚, Mourinho’s driving skills were tested to their extreme limit in the Jaguar F-PACE by Finnish professional driver, Tommi Karrinaho.

“The flying lap with Tommi sent my adrenaline soaring. It’s something I’ve only ever experienced before when I have walked out in front of 80,000 football fans.”

José Mourinho mastering the art of ice driving in Swedish Lapland was a strategic PR activity created to support the launch of the new Jaguar F-PACE performance SUV. José is an ambassador of Jaguar UK and is fundamental to the company's content creation strategy, particularly in targeting non-automotive media. In 2016 Jaguar UK will expand its ambassador partnerships to align with major sponsorships including the Wimbledon tennis championships.