Just Eat France has launched a new creative campaign travelling back in time with two 30-second TV adverts starring its popular character from the future, Max.
In the two adverts, directed by Jean-Baptiste Saurel, Max makes a sensational comeback with his iconic fridge. He journeys back to the Middle Ages and the Age of Enlightenment, where he explains to a trio of armoured knights and courtesans of Versailles, that the future is Just Eat – a leading app where customers are able to order a diverse range of their favourite foods from restaurants across the country at the speed of light!
This new launch supports the previous campaign unveiled last January, which strengthened the position of the brand as the leader in home delivery in France.
The campaign also includes 18-second versions which focus on the different benefits Just Eat brings to customers. Simultaneously, 45-second versions have been unveiled on the web.
Client: Just Eat
General Director Gilles Raison
Marketing Director Elisabeth Le Gall
Marketing Manager Jérôme Bourgade
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Director Louis Audard
Creative Director Tristan Daltroff
Art Director Pierre Cognard
Copywriter Guilhem Barbet
Art Director Assistant Mona Saleh
Head of Account Xavier Devaux Landragin
Head of Strategic Planning Clément Scherrer
Strategic Planner Edouard N’Diaye
Head of Social Media Loris Bernardini
Social Media Manager Mathieu Lecomte
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Nina Barbanel & Clémentine Eouzan
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production Benoît Crouet
Sound Production THE
Director Jean-Baptiste Saurel
Producer Kasia Choppin Staniaszek
Post Production Mikros