Burger King: advert-body-1 by Buzzman
- Location:
In its latest French ad, by agency Buzzman, Burger King pushes the limits by making its Whopper Meal a prisoner's last meal, with a twist. In the spot, 'The Last Meal', a prison guard is seen wheeling a cart through a prison, past an electric chair being prepared for use. It stops at a doomed death row prisoner's cell, a tough looking guy with a dagger tattoo below his eye. The meal is uncovered to show a Whopper with fries. Another guard eyes the meal with longing and temptation.
The next scene is the cell being locked and the guard walking away and the prisoner getting ready to take a bite of the juicy burger. As the guard gets into his car, we see that it is the prisoner in the guard's clothes, who has changed places with the inmate and is greatly enjoying his meal.
Credits
Client: Burger King
Marketing Director Béatrice Roux
Marketing Project Manager Marine Dupas
Agency: Buzzman
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Jean-Christophe Royer, Tristan Daltroff & Louis Audard
Artistic Director Louis Audard
Copywriter Tristan Daltroff
Assistant Artistic Director Edouard Jacquelin
Account Director Pierre Guengant
Account Manager Loïc Coelho
Account Executive Clémence Gateau
Account Executive Assistant Antoine Boizeau
Strategic Planning Clément Scherrer
Head of Social Media Julien Scaglione
Social Media Managers Marie Le Scao & Elise Lassimoulie
Head of PR & Communication Amélie Juillet
PR & Communication Assistants Suzanne Langlais & Victoire Fouquet-Lapar
Rights Management Dee Perryman
Head of TV Production Vanessa Barbel
TV Production / Event Benoit Crouet
Production Wanda
Sound Production Schmooze
Music Supervisor Circonflex
Director Ivan Grbovic
Producer Claude Fayolle
Post Producer Olivier Glandais
